At a glance
- Client
- Sovryn & BitcoinOS
- Services
- Earned Media & PR
- Client goals
- Promote major announcement(s) · Build thought leadership
Sovryn & BitcoinOS + Coinbound Case Study
How Coinbound Turned Sovryn's Halving Launches Into 750K+ Views
A seven-week PR push around the April 2024 Bitcoin halving: Sovryn's Runes trading launch and the BitcoinOS whitepaper, the rollup framework from the team behind Sovryn.
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Client Overview
Sovryn is a Bitcoin-native decentralized exchange for trading, lending and borrowing, with more than $80 million in total value locked and $2 billion in traded volume at the time of this campaign. Its builders, led by Edan Yago, also created BitcoinOS, a framework for bringing rollups and smart contracts to Bitcoin without changing the Bitcoin protocol.
Success by the Stats
- Estimated article views
- 750K+
- Media placements
- 27
- Combined outlet audience
- 66M+
- CoinDesk features
- 2
Challenge
Two launches, one news cycle
The April 2024 halving was the busiest week of the year for Bitcoin news. Sovryn had two stories to tell inside it: it would be among the first platforms to support Runes, the new Bitcoin token standard that went live at the halving, and its team was publishing the BitcoinOS whitepaper, a technical case for rollups on Bitcoin.
Both needed to cut through halving coverage and reach traders and developers, and the whitepaper needed to be explained in terms a general crypto reader could follow.
Solution
Sequenced news around the halving
Coinbound ran PR for both projects from late March to mid May 2024, timing each announcement to the halving.
Setting up the story before the halving
Bitcoin.com News ran a feature in late March on the new technologies arriving with the halving, rollups and tokens, and Sovryn's new initiatives in both.
Runes trading, day one
Sovryn's Runes launch on April 24, with a custom bridge between the Bitcoin mainchain and its DEX, was covered by cryptonews.net, AlexaBlockchain, Blockster and Investing.com France.
The BitcoinOS whitepaper
The whitepaper landed on April 25 in crypto.news, CryptoPotato and Binance Square, and Decrypt followed with a feature on how rollups could speed up Bitcoin transactions by 10x.
Staying in the news
CoinDesk covered Sovryn twice in May, in Protocol Village and The Protocol, with syndication to TradingView, Business Insider and Yahoo Finance. Rarity Sniper ran an interview with Edan Yago.
Results
750K+ views across 27 placements
The campaign produced 27 media placements in seven weeks, with an estimated 750,000+ article views and a combined outlet audience of more than 66 million.
Beyond the articles, the whitepaper coverage was reshared by crypto.news and other accounts across X and LinkedIn, putting BitcoinOS in front of developers and investors.
Where the halving launches landed
- DecryptBitcoin Rollups Could Boost Transaction Speeds 10X, Devs Claim
- CoinDeskThe Protocol: Lido Backers vs EigenLayer
- crypto.newsBitcoinOS whitepaper to address Bitcoin limitations
- CryptoPotatoBitcoinOS Posts “Game-Changing” Whitepaper To Get Rollups On Bitcoin
- cryptonews.netSovryn Launches Runes Trading: First to Offer Trading and EVM Bridges
- AlexaBlockchainSovryn Pioneers Runes Trading Paving the Way for Bitcoin’s iPhone Moment