At a glance
- Client
- T-RIZE
- Services
- Influencer Marketing & KOLs · Earned Media & PR
- Client goals
- Promote major announcement(s) · Increase brand awareness
T-RIZE + Coinbound Case Study
How Coinbound Took T-RIZE's $300M Tokenization Deal to 2.1M+ Views
A creator campaign on X and a wire-to-crypto-media PR push around T-RIZE Group's $300M deal to tokenize Project Champfleury, a 960-unit residential development in Canada.
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Client Overview
T-RIZE Group tokenizes real world assets, turning property and infrastructure into secure, tradable digital investments. In December 2024 it secured a $300 million deal to tokenize Project Champfleury, a 960-unit residential development in Canada, adding to a $2 billion global pipeline.
Success by the Stats
- Views across X and media
- 2.1M+
- Views on creator posts
- 1.8M+
- Combined creator followers
- 9.2M+
- Media placements
- 16
Challenge
Making a real estate deal matter to crypto audiences
Real world asset tokenization was drawing more attention in crypto, but a residential development in Canada is not an obvious headline for crypto traders. T-RIZE needed the $300M deal to reach two groups at once: crypto-native investors on X, and the finance readers who follow institutional deals.
The announcement also had to land in a single week, while the news was fresh.
Solution
Creators on X plus a wire and crypto media push
Coinbound ran creator and PR programs together from December 11 to 19, 2024.
Finance and crypto creators on X
Eleven creators, including Clarissa Yorke, Riccardo Bossio, Kate Miller, Nicolas Riera, Amanda Z Mills and Wolf Financial, published 21 posts explaining the deal and what tokenized real estate means for investors. Several posted more than once across the week to keep the story in front of their audiences.
Wire distribution to finance media
The announcement was distributed over PR Newswire on December 17 and picked up by AP News, Benzinga, Morningstar, Seeking Alpha and ADVFN.
Crypto media coverage
Crypto and RWA outlets including BeInCrypto, Brave New Coin, The Tokenizer, Blockster, cryptonews.net and AlexaBlockchain covered the deal for crypto readers.
Results
2.1M+ views in nine days
Creator posts on X generated more than 1.8 million views and 17,000 engagements from a combined following of more than 9.2 million.
The 16 media placements added more than 260,000 views, taking the campaign past 2.1 million views in nine days.