At a glance
- Client
- E11EVEN
- Services
- Earned Media & PR
- Client goals
- Promote major announcement(s) · Increase brand awareness
E11EVEN + Coinbound Case Study
How E11EVEN Partnered With Coinbound to Launch Its First NFT Collection
PR for the launch of E11EVEN Crypto and the 11 Captain's Club, the first NFT membership community from a nightclub brand, with coverage across tier 1 crypto and NFT media.
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Client Overview
E11EVEN is Miami's 24/7 ultraclub and one of the best-known nightlife brands in the US. It began accepting crypto payments in April 2021, processing more than $5 million in crypto at the club, and partnered with Coinbound to launch its first NFT collection.
Success by the Stats
- Combined outlet audience
- 11M+
- Tier 1 coverage of the launch: CoinDesk
Challenge
Taking a nightlife brand into Web3
E11EVEN already had a crypto-savvy crowd: it accepted crypto payments and bought Bored Ape #11 for 99 ETH. The next step was its own NFT collection, the 11 Captain's Club, launched alongside a new division, E11EVEN Crypto.
The launch needed to land with NFT collectors and the crypto press, not just the club's existing guests, and make the real-world utility behind the tokens clear.
Solution
A launch built for crypto media and NFT collectors
Coinbound supported the launch of the 11 Captain's Club, a collection inspired by the club's signature captain's hats, minted at 1 ETH with real-world perks for holders.
Tier 1 crypto coverage
We secured CoinDesk coverage of the announcement of E11EVEN Crypto and the Captain's Club NFTs, which was syndicated to Yahoo Finance.
Launch news across crypto media
The May launch announcement ran on Cointelegraph, Crypto Daily, NewsBTC and Blockchain Wire, and NonFungible.com covered E11EVEN's move into NFTs.
Leadership voices in NFT media
We placed E11EVEN's leadership, CEO Michael Simkins and Greg Norman Jr., on the Edge of NFT podcast to explain the vision behind the Miami NFT nightclub.
Results
A crypto division and NFT collection launched with top-tier coverage
E11EVEN launched E11EVEN Crypto and the 11 Captain's Club with coverage in CoinDesk, Cointelegraph and NFT media, reaching outlets with a combined audience of more than 11 million.
The collection sold out, making E11EVEN the first nightclub brand with an NFT membership community.
Where the Captain’s Club launch landed
- CoinDeskMiami Nightclub E11EVEN Rolls Out Crypto Division and ‘Captain’s Club’ NFTs
- Edge of NFTGreg Norman Jr. And Michael Simkins Of E11EVEN, The Miami NFT Nightclub
- Crypto Daily11 Captain’s Club NFT Introduces First-of-its-Kind Non-Fungible Nightlife
- NewsBTC11 Captain’s Club NFT Introduces First-of-its-Kind Non-Fungible Nightlife