Success by the stats
- 8.5x ROI: Total return on investment delivered across campaign initiatives.
About the Client
Gilded is a crypto accounting and payments platform built to help businesses operate on-chain while keeping books and reporting clean and audit-ready, including support for common accounting workflows and integrations.
Challenge
Gilded faced the unique challenge of marketing a highly technical financial tool to two very different audiences: crypto-native builders and traditional CPAs.
- Turning a complex product category (crypto accounting and payments) into clear, direct value props that convert
- Reaching high intent audiences like founders, operators, finance leads, and accountants without wasting spend
- Building a scalable acquisition channel where performance could be measured cleanly and improved week over week
Solution
Coinbound built and managed a performance marketing program designed around efficiency and rapid iteration:
1) Audience and intent-driven targeting
We focused campaigns around keywords and audience signals aligned with immediate purchase intent (crypto accounting, crypto payments ops, accounting workflows, QuickBooks aligned use cases).
2) Conversion first creative and landing alignment
We tested positioning angles that made the product feel operational and straightforward, not theoretical, then aligned ad copy and creative with the conversion path.
3) Measurement and continuous optimization
We implemented conversion tracking, monitored results closely, and iterated weekly across targeting, creative, and budget allocation to scale what worked and cut what did not.
Results
Our comprehensive approach delivered measurable, high-impact growth for the Gilded ecosystem.
- Massive ROI: The campaign delivered an 8.5x return on investment, proving the efficacy of our strategy-first approach.
- Inbound Lead Generation: Successfully moved Gilded to the top of search results for key industry terms, driving a consistent flow of qualified leads.
- Trusted Brand Status: Secured endorsements from industry experts and CPAs, positioning Gilded as the gold standard for on-chain financial operations.
- Ecosystem Expansion: Helped grow the brand’s visibility to support the rollout of new features like mass pay and recurring subscription billing.