At a glance
- Client
- PLAYA3ULL GAMES
- Services
- Influencer Marketing & KOLs · Earned Media & PR
- Client goals
- Promote major announcement(s) · Increase brand awareness
PLAYA3ULL GAMES + Coinbound Case Study
How Coinbound Drove 850K+ Views for PLAYA3ULL GAMES Across YouTube, TikTok and Crypto Media
Creator videos and launch PR around two milestones in 2023: the 3ULL chain on an Avalanche subnet and the global release of NEXUS.
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Client Overview
PLAYA3ULL GAMES is a Web3 game studio building free-to-play games where players can earn the 3ULL coin and own NFTs and nodes. In 2023 it launched its own 3ULL chain on an Avalanche subnet and released NEXUS, a third-person MOBA shooter built on Unreal Engine 5.
Success by the Stats
- Views across creators and media
- 850K+
- Creator videos on YouTube, TikTok and Instagram
- 17
- Media placements
- 21
- Combined YouTube subscribers
- 2.7M+
Challenge
Two big launches, one crowded GameFi market
PLAYA3ULL GAMES had two milestones to land in quick succession: moving to its own blockchain on an Avalanche subnet with a 10% burn mechanic, and the global release of NEXUS on September 3, 2023.
Blockchain games compete for the attention of both crypto investors and gamers, and each group trusts different voices. The studio needed coverage that reached both.
Solution
Creator reviews plus launch PR
Coinbound ran creator and PR programs side by side from June to September 2023.
YouTube reviews from crypto creators
Thirteen YouTube creators, including Professor Crypto, VoskCoin, Crypto Rick, Crypto Moonlight and CryptoWendyO, reviewed the studio and its games for a combined 2.7 million subscribers.
Short-form video for gamers
TikTok and Instagram creators such as Simplified Crypto and Crypto Kang introduced PLAYA3ULL GAMES to younger, gaming-first audiences in short-form video.
Launch PR for both milestones
Announcements for the Avalanche subnet and the NEXUS release ran in crypto media including BeInCrypto, AMBCrypto, CryptoSlate, CoinGape and Crypto Daily, and were syndicated to Yahoo Finance, MarketWatch, AP News, Benzinga and Morningstar.
Results
850K+ views across video and media
Creator content generated more than 269,000 views and 13,000 engagements across YouTube, TikTok and Instagram.
The 21 media placements added more than 584,000 views, taking the campaign past 850,000 views across both launches.
Where the launches landed
- AP NewsThe Next Big Evolution in MOBA Shooters, Released Globally on September 3rd, by PLAYA3ULL GAMES
- CryptoSlatePlaya3ull Games enhances the blockchain ecosystem with a 10% burn mechanic and a new dedicated blockchain on an Avalanche subnet
- AMBCryptoNexus: PLAYA3ULL GAMES’s third-person Multiplayer Online Battle Arena
- Crypto DailyThe Next Big Evolution in MOBA Shooters, Brought to You by PLAYA3ULL GAMES