At a glance
- Client
- SwapKit
- Client goals
- Increase brand awareness · Promote major announcement(s)
SwapKit + Coinbound Case Study
How Coinbound drove authority-building PR for Swapkit
An earned media strategy built around message alignment and partnership announcements to position Swapkit as trusted cross-chain infrastructure through third-party validation.
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Success by the Stats
- earned media placements across crypto and technology publications
- 42
- estimated views generated from earned coverage
- 1.44M
- total audience reach
- 59M+
Services Delivered
- Earned Media Strategy and Execution
- Press Narrative Development and Message Alignment
- Partnership Announcement Distribution and Pitching
- Media Relationship Management and Placement Securing
About the Client
Swapkit is a cross-chain infrastructure platform that simplifies asset swaps and integrations across blockchain ecosystems. The platform enables seamless asset movement across chains, positioning itself as core infrastructure rather than a consumer-facing trading product. Messaging during the campaign emphasized Swapkit’s role as an API abstraction layer, simplifying access to cross-chain liquidity for developers and integrators rather than end users.
At the time of this engagement, Swapkit’s priority was increasing brand credibility and visibility through third-party validation, particularly around platform and partnership announcements. The mandate centered on authority-building rather than direct conversion or transactional performance.
Challenge
Swapkit entered a competitive infrastructure landscape where credibility, trust, and ecosystem validation matter more than volume-driven hype.
Key challenges included:
- Standing out in a crowded cross-chain and infrastructure narrative space
- Establishing authority through reputable third-party media rather than self-published content
- Making every partnership announcement count
- Sequencing media moments to support long-term brand perception rather than short-term attention
The campaign needed to position Swapkit as durable infrastructure while maintaining consistent visibility through earned channels.
Solution
Coinbound executed a focused earned media strategy designed to translate Swapkit’s platform progress and partnerships into credible third-party validation.
1. Earned Media as the Primary Authority Driver
The campaign prioritized earned coverage in established crypto and technology publications to reinforce Swapkit’s positioning as serious infrastructure.
Coverage emphasized:
- Platform capabilities and cross-chain utility
- Swapkit’s role as an API abstraction layer enabling developers to access cross-chain liquidity without building complex logic in-house
- Strategic partnerships as signals of ecosystem trust
- Neutral, informational framing over promotional language
2. Partnership Announcements as Media Moments
Select partnership announcements were leveraged as anchor narratives for coverage, allowing Swapkit to consistently re-enter the media cycle without over-saturating messaging. Announcements were intentionally sequenced to signal sustained ecosystem adoption rather than isolated integrations.
3. Distribution Across Tiered Media Outlets
Placements were secured across a mix of top-tier crypto publications, mid-tier industry outlets, and long-tail platforms, enabling both credibility and scale.
This approach balanced high-authority validation with broad awareness across crypto-native audiences.
Earned Media Coverage Overview
In total, the campaign secured 42 earned placements, including online editorial coverage and social amplification from media outlets.
Coverage composition highlights:
- Top-tier crypto publications for credibility
- Mid-tier blockchain and fintech outlets for sustained awareness
- Social amplification extending reach beyond article readership
Results
All results reflect earned media outcomes tied to brand visibility and authority-building.
Collectively, the coverage delivered meaningful reach and consistent visibility, reinforcing Swapkit’s infrastructure positioning through third-party validation rather than paid amplification.
Why This Worked
- Earned media emphasized credibility over hype
- Partnership-driven narratives provided repeatable media moments
- Tiered outlet strategy balanced authority and scale
- Messaging consistency reinforced infrastructure-first positioning
Conclusion
Through a disciplined earned media strategy focused on partnerships and platform credibility, Coinbound helped Swapkit strengthen its market authority and visibility within the crypto infrastructure landscape. The campaign achieved strong aggregate reach and reinforced Swapkit’s positioning as a serious, cross-chain infrastructure.
Where SwapKit’s partnerships landed
- CoinDeskSwapKit.dev, Cross-Chain Infrastructure Solutions Provider, Integrates With BitPay
- The PaypersSwapKit announces integration with BitPay
- CoinGapeSwapKit and BitPay to Launch Cross-Chain Crypto Swap Integration
- BlockonomiSwapkit and BitPay Partnership Brings Game-Changing Cross-Chain Crypto Swaps
- TechBullionSwapKit: Revolutionizing Cross-Chain Asset Swapping for Developers