What is a Community Manager? | Telegram & Discord Guide 2023

The Community Manager role is a relatively new one. Since the growth of Web3 as an industry, Community Managers have been in high demand. But, what is a Community Manager? What are they responsible for? Where do you find them? In this guide, we break down everything you need to know about Community Managers.

What is a Community Manager?

A Community Manager is a person responsible for the health, growth, and engagement of an online community. The Community Manager position is very common and needed in the Web3 and Crypto industry. Most commonly, Web3 Community Managers work on communities hosted on Telegram and Discord.

These people act as the primary connection between a company and its digital communities. In an increasingly digital world, the Community Manager role is an incredibly important one.

What are the responsibilities of a Community Manager?

  • Setting community strategy
  • Defining brand voice and vibe
  • Setting community rules
  • Managing a team of mods
  • Acting as the primary point of contact between a community and the company team
  • Reporting on community growth and health to key company stakeholders

How is a Community Manager different from a Community Moderator?

The Community Manager vs Moderator question is a common one. Community Managers and Community Moderators (or mods) work together to keep communities healthy and engaged.

While Community Managers are responsible for setting the overarching strategy for a community, mods are often the ones doing the legwork to make it happen. Discord Mods, for example, take orders from Community Managers and, based on the Managers’ guidance, answer questions from community members, help coordinate online events (like AMAs), and stay on the clock for a set number of hours per week.

Where can you find Community Managers?

There are a number of places to find Community Managers online.

Here are some of the best places:

Freelancing Websites

One of the least expensive ways to hire a Community Manager is to browse freelance sites like Fiverr or Upwork. Both of these platforms have thousands

The con of using Fiverr or Upwork is that the work quality is often not up-to-par. You may need to hire several Community Managers before you find one you like.

Hire an agency

The easiest way to hire a Community Manager with experience is to hire a community management agency. Community Management agencies have professional, experienced teams that have managed hundreds of online communities with success. This is the quickest way to get a great mod but sometimes not the cheapest.

The leading Community Management agency for Web3 communities is Coinbound.

Ask for a referral

If you are friendly with other community owners, you might want to ask for a referral. This will ensure you get a good

Related: How to find Discord Mods

How much do Community Managers get paid?

Like most positions, Community Manager pay varies based on experience. Entry-level Community Managers can make between $300-$1,500 per month. Experienced Community Managers can make between $1,500 and $4,500 per month.

When should you hire a Community Manager?

The tell-tale sign its time to hire a Community Manager is when the key members of a company are spending too much time managing their company’s community. The main reason for this is that Community Managers are typically relatively inexpensive to hire and key company personnel can often be used for more high-impact tasks.

For more on the subject, we recommend this video:

When To Hire A Community Manager? | Web3 Marketing 101

About Coinbound

Coinbound is the leading Web3 marketing agency. Coinbound works with major crypto brands like eToro, Cosmos, MetaMask, Litecoin, Tron, OKCoin, and Voyager to boost brand growth through influencers, publishers, PR, SEO, social media management, community growth, and paid advertising.


Ty Smith

Ty Smith is the Founder and CEO of Coinbound, the leading Crypto, NFT and Web3 marketing agency. In his free time, he enjoys surfing and learning new marketing tricks.

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