It’s no surprise the blockchain as a concept has become widely popular in the past few years. With the rapid growth of tokens, NFTs, decentralized finance (DeFi), and other blockchain-related technologies, a new class of businesses has been created. However, when it comes time for these new businesses to grow and find customers, there still aren’t many options for Web3 marketing. Fortunately, there are a number of blockchain advertising agencies that can help.
In this guide, we break down all of the top blockchain advertising agencies you should know if you are looking to grow your crypto company.
But first…
What is a Blockchain Advertising Agency?
A blockchain advertising agency is a marketing company that focuses on helping blockchain and Web3-related customers grow. This is typically done by acquiring more users, building brand recognition, or growing a digital presence.
Top Blockchain Advertising Agencies
Coinbound
When it comes to blockchain advertising and marketing, Coinbound has been the leading agency for nearly half a decade. Since the agency was Founded by Ty Smith in 2018, they have managed advertising campaigns for blockchain companies like MetaMask, Cosmos, Litecoin, Tron, ImmutableX, eToro, Nexo, and hundreds of others.
Additionally, Coinbound has the most popular podcast on the topic of blockchain marketing: Crypto Marketing with Ty Smith.
Services Offered:
- Influencer Marketing
- Display Advertising
- PR and Earned Media
- Press Releases
- Social Media Management
- SEO
- Community Management
Past Clients:
- MetaMask
- eToro
- Nexo
- ImmutableX
- Voyager
- Gala Games
Location: United States
Founded: 2018
Neoreach
Neoreach is an influencer-focused agency that has some experience with blockchain companies. Neoreach mostly focuses on the following verticals: SaaS, Brand Sponsorships, and Creator Networks. That said, they claim to have helped companies with selling NFTs.
Services Offered:
- Influencer Marketing
Location: United States
Founded: 2014 (entered blockchain in 2021)
CoinZilla
While CoinZilla isn’t technically an agency, they are one of the top crypto ad networks you should know about. This blockchain ad network gives you the capability to advertise on top crypto websites like Etherscan, NFT Lately, CryptoDaily, and CoinGecko.
Services Offered:
- Display Advertising
- Press Releases
Location: Estonia
Founded: 2018
For more information on crypto ad networks, we recommend this video:
Lunar Strategy
Lunar Strategy is a blockchain advertising agency based out of Europe. This team specializes in marketing for cryptocurrency, NFT, and metaverse-related projects. They also have experience with growing clients’ user base via paid acquisition on platforms like Twitter, LinkedIn, Quora, and Instagram.
Services Offered:
- Influencer Marketing
- Display Advertising
- SEO
- Paid Social Media Advertising
- Press Releases
Location: Portugal
Founded: 2021
Conclusion: Choosing the right agency for you
As you can see, there are a number of blockchain agencies you can try. They each bring different levels of experience
Overall top pick: Coinbound
Because Coinbound has been around for so long, and has successfully built a reputation as the best agency for blockchain with the leading crypto companies like MetaMask, its widely assumed they are the best agency for most companies building blockchain products.
Best pick for do-it-yourself marketers: CoinZilla
Not everyone wants an expert team to manage their marketing. Using an agency can sometimes incur added costs and, as such, more experienced marketers may wish to run campaigns on their own via programmatic advertising networks. For those teams, we recommend CoinZilla. CoinZilla is a great choice because they let marketers pick their own campaigns and run them without needing any agency support.
