Web3 refers to the third generation of the World Wide Web, which is characterized by the use of decentralized technologies such as blockchain and peer-to-peer networks. These technologies enable greater security, privacy, and interoperability on the internet. Commonly, Web3 companies leverage blockchain technology to create products and services like NFTs, DAOs, dApps, Tokens, cryptocurrencies, and more.
When it comes to growing these businesses, social media is a massively important component to acquiring users, reaching investors, and growing company value. However, social media management can be a difficult task for many. As such, a number of top Web3 social media management agencies have been created. In this guide, we will walk through the top agencies to know to help you with your social media marketing for Web3.
What is Web3 Social Media Management?
Web3 social media management refers to the use of social media platforms to build an audience or bolster a brand for a crypto-focused company, product, or service.
Often, companies find it makes sense to outsource their social media management tasks to an agency that helps them grow their accounts and reach new users.
What does a Web3 Social Media Management Agency Do?
A Web3 social media management agency helps crypto businesses and organizations manage their online presence and engage with their audience on social media platforms.
These agencies offer a range of services, including:
- Social media strategy: A social media management agency can help businesses and organizations develop a comprehensive social media strategy that aligns with their overall business goals and objectives. This can include identifying target audiences, selecting the most appropriate social media platforms, and developing a content calendar.
- Content creation: A social media management agency can help businesses and organizations create engaging and high-quality content for their social media accounts. This can include writing social media posts, creating visual content such as images and videos, and developing landing pages for social media campaigns.
- Community management: A social media management agency can help businesses and organizations manage their social media communities by responding to comments and messages, moderating discussions, and engaging with followers.
- Advertising: A social media management agency can help businesses and organizations create and manage paid social media campaigns, including targeting specific demographics and analyzing campaign performance.
- Influencer marketing: A social media management agency can help businesses and organizations identify and work with influencers to promote their products or services on social media platforms.
Overall, the goal of a Web3 social media agency is to help their client grow their social media accounts.
What are the Top Web3 Social Media Channels?
There are a number of social media channels that make sense for Web3 companies to spend time on. Below is a list of some of the most effective social media channels for Web3 marketing and, therefore, where a good Web3 social media agency should focus.
When it comes to Web3 social media, Twitter is the most popular channel. Twitter has a supercharged audience that is into NFTs, Crypto, Blockchain, and Web3 developments.
Related: Top Web3 Twitter Accounts to Follow
Reddit is another super popular online social channel that crypto fans use heavily. Reddit’s structure breaks down into subreddits, each focused on one specific topic.
Spending time on Reddit is how many Web3 fans learn about new products/platforms and speak with their peers.
A list of popular Web3 subreddits can be found here if you’d like to see how they operate.
Instagram, being one of the biggest social media platforms in the world, is home to millions of people in crypto. Web3 brands may find it worthwhile to develop a strong Instagram marketing agency for their brand to key in on this audience.
YouTube
Web3 users love video content and YouTube is the place to be for such. A YouTube content marketing plan is a great addition to any crypto marketing strategy.
Mastodon
Mastodon made headlines after Elon Musk’s takeover of Twitter. Since the controversial acquisition, crypto users have flocked to Mastadon, making it worth an exploration for your marketing efforts.
Related Video (Top Social Media Channels for NFT Marketing):
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Top Web3 Social Media Management Agencies in 2023
Coinbound
Coinbound is one of the most well-known marketing agencies for Web3. Since they started in 2018, Coinbound has locked down some of the biggest clients in the blockchain space. Marketing teams from MetaMask, Nexo, Voyager, and more have hired Coinbound to help with growth.
This US-based team provides a number of services, all of which focus exclusively on Web3 growth.
Coinbound is also well-known for having a very popular podcast on Web3 marketing.
Coinbound has been awarded Top Crypto, Web3, and NFT marketing agency by NFT Evening, Influencer Marketing Hub, HackerNoon, and more. Additionally, Coinbound’s Web3 marketing insights have been featured in places like Decrypt, CoinTelegraph, Benzinga, Yahoo Finance, Business Insider, and more.
Past Clients:
- MetaMask
- Nexo
- Voyager
- Litecoin
- Cosmos
- eToro
- ImmutableX
Location: New York, USA
Other Services Offered:
- PR & Public Relations
- Influencer Marketing
- SEO
- Content Marketing
- Crypto Investor Relations
- Fractional CMO
- Community Management
Pricing: Contact for Pricing
GrowthChain
GrowthChain is a Web3 agency that was started in 2021 with a strong social media offering. This agency focuses on DAOs, NFTs, DeFi, and crypto projects, mostly. GrowthChain boasts a focus on data, developing leads, and nurturing a strong community.
Additionally, GrowthChain claims to strive to be as transparent as possible with their execution of marketing strategies for its clients.
Past Clients:
- None Publically Listed
Location: Gibralter
Other Services Offered:
- Consulting
- Brand and Strategy
- Content Marketing
- Paid Media
Pricing: Contact for Pricing
CrowdCreate
CrowdCreate is a distributed team that provides Web3 social media management, among other things. This agency focused on future-forward brands in the crypto, Web3, gaming, real estate, SaaS, and startup scenes.
CrowdCreate has worked with large brands like Renault, Upland, Kyber Network, and Morgan Creek Capital Management.
Past Clients:
- JamCity
- Casper
- CoinTelegraph
- Celo
Location: United States and Phillipines
Other Services Offered:
- Strategy
- Influencer Marketing
- Crowdfunding
- Video Marketing
- PR
Pricing: Contact for Pricing
X10
X10 is one of the lesser-known agencies, but still, one that claims to provide strong Web3 social media marketing services.
Clients that enjoy communication via Telegram will like that X10 Agency communicates exclusively with their clients via the app.
Past Clients:
- Bifrost
- Lux Metaverse
- CoinBurp
- Mercuryo
Location: Russia
Other Services Offered:
- Community Management
- Exchange Listings
- PR
- Market Making
Pricing: Contact for Pricing
Ninja Promo
NinjaPromo is a London-based marketing firm that focuses on Web3, Crypto, Startups, and Software companies. NinjaPromo offers flexible pricing plans designed to fit their client’s budget.
NinjaPromo also has satellite offices in Dubai, Hong Kong, and Vilnius Lithuania.
Past Clients:
- BitForex
- SWYE360
- Ariva Digital
- OKLetsPlay
Location: London
Other Services Offered:
- Influencer Marketing
- Community Management
- Blockchain Development
- SEO
- Web Design
- Branding
Pricing: Contact for Pricing
How Much do Web3 Social Media Management Agencies Cost?
As with all marketing agencies, the price of a Web3 social media management agency varies based on the scope of work and quality of the agency. Typically, you can expect to pay $3,000-$6,000 per month for a middle-of-the-road Web3 social media marketing company. Firms with more experience can and do charge more.
Conclusion: Choosing the Best Web3 Social Media Management Agency for You
In conclusion, Web3 social media management agencies can help businesses and organizations leverage decentralized technologies to better manage their social media accounts and engage with their audiences.
These agencies offer a range of services, including social media strategy, content creation, and community management, and can help businesses and organizations build and manage decentralized social media campaigns.
